Digital Content Preservation and Nostalgia Marketing

When marketers hear “digital preservation,” they often picture dusty archives — but the same discipline applies to brand content: categorizing, selecting, and keeping records of enduring value while new assets flood the system.

This Bynder piece connects librarian-style preservation thinking to nostalgia marketing and content reuse in the digital sphere.

Published on bynder.com, December 18, 2020. Featured on Journoportfolio.