Increasing Customer Engagement with Real-Time Marketing!

There are a few ways to look at real-time marketing (RTM). Real-time marketing means that brands actively participate in conversations around current events and trending topics. Most real-time marketing takes place ala social media (Think Twitter trending topics or Facebook live streams) but it could also be real-time marketing taking place at a live event, live webinar, an online chat, a customer call, or any point at which a brand is actively engaging with a customer in real-time.

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