Portfolio · All work

Portfolio: Professional Work

Durable copies of pieces I wrote or steered — customer stories, DAM systems writing, AI essays, and brand experiments. Each archive page includes a link to the live original when one exists (Hawk Ridge, Bynder, CMSWire, portfolio PDFs).

HAWK RIDGE SYSTEMS • 2025Turning Scrap into SustainabilityPacific Recycling’s use of SOLIDWORKS for lean, circular manufacturing operations.Customer Story • Archived copyHAWK RIDGE • 2025Alien Machine Worx ProfileCustom automotive aftermarket parts with SOLIDWORKS and CNC — a family American shop story.Customer Story • InterviewBYNDER • 2020A Game of Thrones Taxonomy for DAMTeaching taxonomy design through Westeros — houses, sigils, and naming systems that save brands from chaos.Blog • Framework • ArchivedHAWK RIDGE SYSTEMS • 2025How AI Fits into the SOLIDWORKS WorkflowEngineer-led practical guide to AURA, drawings automation, and where LLMs actually help.Technical Blog • Archived copyCMSWIRE • 2020Can Marketers Use AI-Generated Synthetic Media for Good?Ethics, opportunity, and restraint when deepfakes and synthetic media hit the marketing mix.Guest post • AI ethics • ArchivedPERSONAL ESSAY • 2025A lot of marketing is shit.Boring martech, groupthink, permission settings, and why weird direct communication still wins.Essay • Archived copyPERSONAL ESSAY • 2025Taking Tacit Knowledge and Making It TangibleWhy writers still matter when LLMs draft 80–95% — interviews, oral history, and new data.Essay • AI + writingHAWK RIDGE • INTERVIEWSSME Interview ProjectEngineers, programmers, PMs, and customers — shop-floor knowledge turned into readable stories and spotlights.9 durable archives →HAWK RIDGE • FIELD NOTESShop-floor proof, not slide decksOriginal photo work from the Alien Machine Worx customer story archive.Visual companion • ArchivedBYNDER • 2020Marketing & Martech in 2030Forecasting marketing and martech trends — past, present, and the stack brands will live in.Blog • Thought leadershipBYNDER • THOUGHT LEADERSHIPThe Future of DAMWhere digital asset management is heading — cloud, AI metadata, creative automation, brand infrastructure.Blog note →HAWK RIDGE SYSTEMS • 2024Going Metal? 3D Print Metal GuideWhat manufacturers need to know before adopting metal additive manufacturing.Technical Blog • ArchivedHAWK RIDGE SYSTEMS • 2025How to Make Your Shop Floor Run SmootherThroughput, friction, and real-plant levers for manufacturing teams.Manufacturing Blog • ArchivedCMSWIRE • 2020What Story Do Your Digital Assets Tell?Guest piece on brand narrative embedded in an organization’s digital asset library.Guest post • PortfolioHAWK RIDGE SYSTEMS • 2025Engineering Agility for Automotive SuppliersWhy sequential design-to-manufacturing workflows fail when timelines shrink — agility as strategy.Technical Blog • PortfolioHAWK RIDGE SYSTEMS • 2025Aerospace & Defense Landing PageDesign-to-manufacture industry page — messaging and structure for a high-stakes audience.Landing page • PortfolioBYNDER • 2020Digital Content Preservation & Nostalgia MarketingLibrarian-style preservation thinking applied to brand content reuse and nostalgia campaigns.Blog • PortfolioBYNDER • 2021Coca-Cola Branding & Marketing StrategiesHow a near-omnipresent brand keeps storytelling infrastructure consistent at scale.Blog • PortfolioBYNDER • 2022Copy Styleguide for BynderVoice and standards so brand language stays consistent across channels and contributors.Style guide • PortfolioBYNDER × ONBRAND • 2021State of Branding Annual Report1,600 marketers surveyed with Vanson Bourne — digital experience and creative automation.Research report • PortfolioBYNDER • 2021Brand Storytelling from the Land of OooWhat Adventure Time teaches marketers about world-building and unforgettable brand stories.Blog • PortfolioPORTFOLIO ESSAY • 2020Where Marketing Goes to Die: Marketing by CommitteeHow groupthink drains originality — and why weird, direct work still wins.Essay • PortfolioFRAMEWORK • 2025Anthropomorphizing Your BrandGiving brands human characteristics to build deeper emotional connection with audiences.Creative framework • PortfolioHAWK RIDGE • INTERVIEW • 2026Jason Pohl InterviewDesigning for Shaq, Will Smith & Muhammad Ali — and why he joined SOLIDWORKS / D2M.Full interview archive →HAWK RIDGE • SPOTLIGHT • 2025Meet Marty OhnemusEngineering Systems Administrator at Knapheide — engineering spotlight interview.Spotlight archive →HAWK RIDGE • SPOTLIGHT • 2025Meet Scott WoodsSr. Product Manager, 3DEXPERIENCE & mechanical design tools — 20+ years of SOLIDWORKS.Spotlight archive →HAWK RIDGE • ASK AN ENGINEERHAWK RIDGE • ASK AN ENGINEER Ask an Engineer: Damon Tordini Engineer Q&A turned into a readable spotlight for Hawk Ridge Systems. Interview archive →ACADEMIC • 2015Gateway to Oklahoma History Dublin Core Brazil PaperConference paper • AcademicACADEMIC • 2015Gateway to Oklahoma History Dublin Core Conference BrazilConference presentation • AcademicHENRY STEWART PUBLICATIONS • 2015Journal of Digital Media ManagementJournal article • AcademicACADEMIC • 2012What Types of Information Should Be Free?Academic writing from grad school during library schoolGraduate paper • AcademicTHE INFORMATION PROFESSIONAL • 2015The Information ProfessionalKM and DAM have a lot in common, and I wanted to interview Lyssa Prince, Knowledge Manager at OU Outreach, not only to showcase that, but to see information management through a different lens…Blog • Library scienceINFORMATION TODAY EUROPE • 2017The Many Hats of the Digital LibrarianThe Renaissance woman/man is proficient in a variety of things. In a way, the modern digital librarian is a true renaissance role because we can (and do) wear many hats.Feature article • PortfolioA3D MANUFACTURING • 2024Three Real-World Customer Use-Cases for A3D 3D Printers, Services, and SupportCustomer Story • PortfolioHAWK RIDGE SYSTEMS • 2023Biomedical 3D PrintingThe medical industry uses Additive Manufacturing (AM) to create products at scale including 3D-printed anatomical models, surgical guides, prosthetics and implants, and even personalized drugs.Technical Blog • PortfolioHAWK RIDGE SYSTEMS • 20233D Printing and MedTech in Space3D printed hearts, livers, kidneys and more. Sounds like something out of a sci-fi story, but it’s real, and it’s happening aboard the ISS.Technical Blog • PortfolioCMSWIRE • 2020DAM Metadata Gives Me All the FeelsIf someone asks me what my favorite thing about librarianship is, the thing I love the absolute most — well, my answer is a little nerdy, a little sentimental, but very data-driven. It's the DAM metadata.Guest post • PortfolioCMSWIRE • 2020Stop Operating in the Dark: Remove Departmental Blinders for Better CXBreaking organizations into teams that focus on specific lines of business is one of the core ways we all organize information and knowledge in order to create products, services and great customer experiences.Guest post • PortfolioVOLUME NINE • 2017Best CTAs for B2C BrandsGhost written content for an agency called Volume 9Blog • GhostwrittenSPOTIFY • 2019Another DAM Podcast with Henrik de GyorAnother DAM Podcast about digital asset management with Emily KolvitzPodcast • PortfolioBYNDER • 2020Automatic Templates for Programmatic AdvertisingMarketing déjà vu - we’ve all been there. Especially when it comes to creating digital ads and banners for social channels and ad networks.Blog • PortfolioBYNDER • 2020Fun Facts Listicle About DAMEvery year, companies spend more on their advertising campaigns than Kim Kardashian’s insurance claim following her harrowing jewelry heist in Paris. Sound crazy?Blog • PortfolioBYNDER • 2020Embedded Metadata Workflows for Digital ContentWe live in a world where all digital systems are powered by metadata.Blog • PortfolioBYNDER • 2020Strategic Planning for Managing Company Digital ContentWhether you like to platform it, puzzle it, shoot it, or level it up, nothing brings out the competitive nature of people like video games.Blog • PortfolioBYNDER • 2020Best Practices & Automation of Metadata Application for Digital ContentWith so much content being created and shared nowadays, sometimes you just don’t have the time and resources to apply metadata (i.e. tag) to all those company assets.Blog • PortfolioBYNDER • 2020Protecting Intellectual Property with Digital Content LibrariesOne of the main purposes of a digital asset management tool is helping to safely store and organize a company’s intellectual property, namely in the form of digital assets.Blog • PortfolioBYNDER • 2020DAM as Foundational MartechDigital transformation is an incredibly daunting, yet incredibly important undertaking that all modern organizations should be concerned with.Blog • PortfolioBYNDER • 2020Increasing Customer Engagement with Real-Time Marketing!There are a few ways to look at real-time marketing (RTM).Blog • PortfolioBYNDER • 2020How Manufacturing Brands Organize and Distribute Product AssetsNo doubt it feels good to make things.Blog • PortfolioBYNDER • 2020Landing Pages: Digital Asset Management for Geographic ExpansionYour digital infrastructure needs to be ready to grow and expand with you.Landing page • PortfolioBYNDER • 2020DAM for Automotive Dealers and Sales TeamsCustomer story • PortfolioBYNDER • 2019DAM for Energy Sector GuideEnsuring easy, secure access to your company content is essential for driving growth, increasing operational efficiencies, and safeguarding your brand.Guide • PortfolioPERSONAL • 2020DAM for Dummies Chapter ExcerptYour DAM needs to quickly demonstrate its worth.Book excerpt • PortfolioPERSONAL • 2020Brand Management Software for Dummies Chapter ExcerptLimited resources make it impractical to manually produce content quickly to reach a growing number of consumers on a diverse range of channels.Book excerpt • PortfolioPERSONAL • 2022Econsultancy Content Marketing GuideGuide • PortfolioPERSONAL • 2025404 Not FoundWeb copy • PortfolioPERSONAL • 2021Brand and Marketing MemesCollection of memes I made featured in a Bynder.com article.Meme board • PortfolioPINTEREST • 2020Memes About Digital ContentMeme board • Portfolio