THE ARCHIVES
Professional Work
Durable copies of pieces I wrote or steered — customer stories, DAM systems writing, AI essays, and brand experiments. Each archive page includes a link to the live original when one exists (Hawk Ridge, Bynder, CMSWire, portfolio PDFs).
HAWK RIDGE SYSTEMS • 2025
Turning Scrap into Sustainability
Pacific Recycling’s use of SOLIDWORKS for lean, circular manufacturing operations.
HAWK RIDGE • 2025
Alien Machine Worx Profile
Custom automotive aftermarket parts with SOLIDWORKS and CNC — a family American shop story.
BYNDER • 2020
A Game of Thrones Taxonomy for DAM
Teaching taxonomy design through Westeros — houses, sigils, and naming systems that save brands from chaos.
HAWK RIDGE SYSTEMS • 2025
How AI Fits into the SOLIDWORKS Workflow
Engineer-led practical guide to AURA, drawings automation, and where LLMs actually help.
CMSWIRE • 2020
Can Marketers Use AI-Generated Synthetic Media for Good?
Ethics, opportunity, and restraint when deepfakes and synthetic media hit the marketing mix.
PERSONAL ESSAY • 2025
A lot of marketing is shit.
Boring martech, groupthink, permission settings, and why weird direct communication still wins.
PERSONAL ESSAY • 2025
Taking Tacit Knowledge and Making It Tangible
Why writers still matter when LLMs draft 80–95% — interviews, oral history, and new data.
HAWK RIDGE • INTERVIEWS
SME Interview Project
Engineers, programmers, PMs, and customers — shop-floor knowledge turned into readable stories and spotlights.
9 durable archives →
HAWK RIDGE • FIELD NOTES
Shop-floor proof, not slide decks
Original photo work from the Alien Machine Worx customer story archive.
BYNDER • 2020
Marketing & Martech in 2030
Forecasting marketing and martech trends — past, present, and the stack brands will live in.
BYNDER • 2022
Create a Taxonomy for DAM in 5 Easy Steps
Practical controlled-vocabulary how-to — a first-page ranking win for DAM taxonomy.
BYNDER • THOUGHT LEADERSHIP
The Future of DAM
Where digital asset management is heading — cloud, AI metadata, creative automation, brand infrastructure.
Blog note →
HAWK RIDGE SYSTEMS • 2024
Going Metal? 3D Print Metal Guide
What manufacturers need to know before adopting metal additive manufacturing.
HAWK RIDGE SYSTEMS • 2025
How to Make Your Shop Floor Run Smoother
Throughput, friction, and real-plant levers for manufacturing teams.
CMSWIRE • 2020
What Story Do Your Digital Assets Tell?
Guest piece on brand narrative embedded in an organization’s digital asset library.
HAWK RIDGE SYSTEMS • 2025
Engineering Agility for Automotive Suppliers
Why sequential design-to-manufacturing workflows fail when timelines shrink — agility as strategy.
HAWK RIDGE SYSTEMS • 2025
Aerospace & Defense Landing Page
Design-to-manufacture industry page — messaging and structure for a high-stakes audience.
BYNDER • 2020
Digital Content Preservation & Nostalgia Marketing
Librarian-style preservation thinking applied to brand content reuse and nostalgia campaigns.
BYNDER • 2021
Coca-Cola Branding & Marketing Strategies
How a near-omnipresent brand keeps storytelling infrastructure consistent at scale.
BYNDER • 2022
Copy Styleguide for Bynder
Voice and standards so brand language stays consistent across channels and contributors.
BYNDER × ONBRAND • 2021
State of Branding Annual Report
1,600 marketers surveyed with Vanson Bourne — digital experience and creative automation.
BYNDER • 2021
Brand Storytelling from the Land of Ooo
What Adventure Time teaches marketers about world-building and unforgettable brand stories.
PORTFOLIO ESSAY • 2020
Where Marketing Goes to Die: Marketing by Committee
How groupthink drains originality — and why weird, direct work still wins.
FRAMEWORK • 2025
Anthropomorphizing Your Brand
Giving brands human characteristics to build deeper emotional connection with audiences.
HAWK RIDGE • INTERVIEW • 2026
Jason Pohl Interview
Designing for Shaq, Will Smith & Muhammad Ali — and why he joined SOLIDWORKS / D2M.
Full interview archive →
HAWK RIDGE • SPOTLIGHT • 2025
Meet Marty Ohnemus
Engineering Systems Administrator at Knapheide — engineering spotlight interview.
Spotlight archive →
HAWK RIDGE • SPOTLIGHT • 2025
Meet Scott Woods
Sr. Product Manager, 3DEXPERIENCE & mechanical design tools — 20+ years of SOLIDWORKS.
Spotlight archive →
HAWK RIDGE • ASK AN ENGINEER
Ask an Engineer: Damon Tordini
Engineer Q&A turned into a readable spotlight for Hawk Ridge Systems.
Interview archive →
PERSONAL • CREATIVE
Open Beacon
Physical signals for honest connection in public — prototypes and field notes outside client work.
Personal project →
